Customers can also signal the type, amount and frequency of advertisements they wish to receive. It can make marketing more targeted and therefore more efficient. This means you will get a higher conversion rate because your message will be the only one being seen when it is rendered to your prospects - how cool is that? With a firm mobile phone marketing strategy in hand, all you have to do is find a popular product to sell that doesn't cost you a lot of upfront money. Businesses know the customers they are trying to reach have received the sales information because they are delivered directly to their mobile devices