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What Is Email Marketing? Email Marketing Definition
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Duties of an Email marketing manager include:
Managing the companies email campaigns and communicating company brands through email marketing.
Analysis of current email marketing campaigns and making recommendations for improvement.
Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
Carrying out segmentation of the database and implementing remarketing strategies.
A/B Testing on various email campaigns to establish the most effective.
MVT Testing on email marketing campaigns.
Tracking and reporting on email campaigns in order to guide improvements.
Reporting to the marketing director on sales revenues generated through email marketing campaigns.
Ensuring all email campaigns comply with current email best practice in the industry.
Working closely with the Head of CRM to develop a clear CRM strategy.
The ideal background of an Email Marketing Manager:
Excellent written communication and copywriting skills.
Degree educated with a minimum of 2.1 in engineering, marketing or mathematics.
Previous experience as an email marketing manager ideally within a similar industry.
You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.