Hi friends! Happy Monday to ya. I hope you’re enjoying the morning. The girls are off to their fun half-day camps, and I have a couple of conference calls and a car-related errand. Always a joy. We’re getting excited for my nana’s bday this week (I need to find a piñata!) and I’m looking forward to catching up with an old friend from high school for brunch.

It rained almost all weekend! The desert was definitely needing it, and it cooled the temps way down. Before the rain hit Friday evening, we met up with Meg and Everly at
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the park, and then grabbed dinner at Bear Canyon Pizza.

You guys. Bear Canyon Pizza may be my new favorite kid-friendly place. They have not one, but TWO kids’ play areas (an indoor area with a chalk wall, toys, and books + an outdoor place house) and the food is awesome. They also have local beers, gluten-free pizza, and cauliflower nachos. I can’t even. 

Saturday morning, we woke up early and headed straight to the Mercado San Augustin to grab Mexican donuts from Estrella with Kyle, Meg, and Everly.

(My childhood in a glass case.)

We hadn’t been to the mercado yet, and it looks like we’ll be making up for lost time. They have quite a few vendors (like little boutiques and food stands, like a bakery, raspado shop that has Mexican shaved ice and fruit with chili powder and lime <— the best), and a couple of great restaurants. The entire area is shaded by trees; it’s ideal to dine and relax al fresco. The kiddos happily ate their donuts and chased each other around, while Kyle, Meg and I watched them while sipping coffee and snacking on fresh, soft Mexican pastries.

I’m not quite sure when P will smile for a picture again, but for now, the faces are a crackup.

I got a chocolate donut and helped P finish off this piece of pan dulce. (It’s like a soft egg bread with a hardened sugary topping.)

Liv had no trouble crushing her treats. I also bought a dozen tamales in a Ziplock bag that the girls ate with their hands. #tucsonlife

Saturday afternoon, we chilled here at the house, and later that evening, the fam came over for dinner. My Uncle E made a “No Apron” meal (a Blue Apron meal I had delivered. He doesn’t look at the recipe and creates his own thing). It was intended to be a crispy fish recipe with potatoes, but he turned it into a ridiculous Asian fish stew. My mom brought over grilled salmon, Caesar salad, and apple pie, and I had the ingredients for strawberry shortcakes.

Uncle E helped me make a strawberry syrup for the berries with 1 cup sugar, 1/2 cup water, a few springs of mint, and about a cup and a half of sliced strawberries. Summer on a plate. 

Since it was pouring, the kiddos hung out inside watching The Greatest Showman and we all chatted and enjoyed each other’s company until late. 

Sunday morning, we took it easy, had pancakes at home, and ventured out to the mall. I got in an afternoon workout, 

 and we had pasta here at home before heading to church.

This morning’s breakfast is a repeat of yesterday’s:

(2 eggs, 2 egg whites, 2 Siete tortillas, a cup of mixed berries, and Four Sigmatic decaf coffee with almond milk)

This week, I’m getting stuff ready for Summer Shape Up, putting the finishing touches on this week’s podcast episode, and writing the workouts for two Fit Guide videos I’ll be releasing this fall. We’re filming with Grant this weekend (wahoo!!) so if you have any video requests, please send them my way.

Happy Monday friends!


Looking for a workout? Try this core workout, this barre blast, or this total-body circuit. 

PS. Amazon Prime Day is today! Some of my favorite finds:

Instant Pot

MY FAVE VACCUUM (I’m yelling because it’s that good)

Fire Stick

The post Tucson life appeared first on The Fitnessista.
Emmy-award winning garden-writer, writer of publications consisting of Pat Welsh's Southern California Horticulture: A Month-by-Month Guide, TELEVISION entertainer, as well as professional musician, Rub Welsh was birthed in England, used up gardening at the age of three, and also has actually had her hands in the soil ever considering that. Welsh's expert gardening occupation started in the mid-1970's teaching training courses in residence gardening at UCSD Expansion and Miracosta University. She's composed countless articles and columns and also held over 500 television se
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ctors and videos. Her present creating job is a publication on Southwest Horticulture for DK Publishers (New York/London), and the American Horticultural Society.
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Personalized ads are the future of marketing, but what works and what doesn’t? Try these tips and create a quality personalized shopping experience.
Imagine you’re a consumer on the hunt for some new sunglasses. You browse a retailer’s website, but leave without making a purchase. Hours later, while on Facebook, you notice an ad for those same shades — and what do you know? They’re popping up on other sites, too.

With campaigns like this, the goal for marke
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ters is to nudge shoppers toward buying products they’ve previously shown interest in. But let’s consider how the shopper feels. One survey, conducted by InMoment, found three-quarters of customers find most forms of personalization to be “at least somewhat creepy.”

Attempts at personalization can fail for other reasons too. Bungle the data on potential customers, and you might annoy or even offend them with irrelevant ads. According to research from Accenture, in 2016 “poor personalization and lack of trust” led 41 percent of consumers to switch companies. This  cost American companies $756 billion.

For all of the challenges associated with this form of digital marketing, though, personalization does have its perks. Global management consulting firm McKinsey & Company reports that many consumers value personalization for providing relevant recommendations. Consumers also liked reminders about products that might be of interest, seamless omnichannel communications, and loyalty programs. In other words, when done well it can boost sales, build brand trust, and actually appeal to consumers. All it takes is the right approach.

Integrating with Mobile Apps

Image by leungchopan.

It used to be that mobile apps were static. Everyone got the same app experience, regardless of their preferences. But mobile apps have since evolved. Users of hotel booking apps can save trip data and create lists of their favorite properties. Retailer apps make suggestions for products based on their unique tastes and let customers create virtual closets.

Personalized features like these can provide indispensable benefits to brands. “Personalization of mobile apps is essential to cultivating customer retention,” explains Toby Hassan Fishman, cofounder and chief creative officer with New York-based agency Eff Creative Group. “It creates a switching cost which keeps customers from jumping ship — when they’ve tailored their digital experience towards their preferences, moving to an un-customized rival app becomes unthinkable.”

Encouraging users to personalize their mobile app experience also generates customer data that companies can use to tailor other brand interactions, Hassan Fishman says. This data can be used to acquire new customers too. It helps brands to predict what will resonate with other shoppers. This knowledge helps them craft their marketing messages accordingly.

But again, there’s a fine line between customization and creepiness. The trick, she says, is to strike a balance between novel content and salesmanship. “When every piece of a content campaign is thought out with strategy and creativity, instead of showing as intrusive a brand reaches deep into its core audience and achieves a meaningful connection.”

Personalized Social Media

Image by Pe3k.

Earlier this year, The Huffington Post published an article titled, “Why Personalized Content on Social Media Is the Next Big Thing.” Its author argued that by leveraging social media data and its ability to segment audiences, marketers can understand what problems customers need to solve. This makes them feel more connected to their brands, and ultimately builds long-term relationships.

In recent years, tools like Facebook Audience Insights have made it easier for marketers to target their social media content. Say you’re trying to target women above the age of 65 in your area who are interested in boutique gift shopping. You can show them seasonal ads that promote the graduation gifts you sell in your store. These tools create a marketing experience that’s useful to the consumer and more effective for your business.

On Twitter, an advertising option called Tailored Audiences allows you to re-market to users who have previously shown interest in your products. The difference between this approach and chasing potential customers with ads all over the web lies in the nature of the content. Instead of showing a consumer the exact product they previously explored on your website — a tactic that can read as disturbing or pushy — take a cue from Twitter advertiser iClothing. Target consumers who have visited your site, but test different creative elements to see which one your audience likes best.

Create Interactive Content

Image by Mila Supinskaya Glashchenko.

As proven by the success of platforms like BuzzFeed, interactive content in the form of quizzes and questionnaires have a knack for engaging users. But interactive content isn’t only useful to business-to-consumer brands. On the B2B side, it can be used to qualify leads while also entertaining potential customers in what can sometimes be an uninspired marketing environment.

“Everyone is doing the same kind of thing. There’s all this noise, and it’s super generic,” Melissa Nazar, director of content strategy with Boston-based marketing technology company SnapApp, says of the current B2B marketing space. “There’s a difference between putting a name in a form and really thinking about the buyer journey.”

SnapApp creates content for its clients that ranges from polls and surveys to questionnaires, infographics, and personality tests. By making them interactive, Nazar says, companies can “meet the buyer where they are.”

For example, SnapApp developed a solution finder for an interactive software provider. The solution finder asks questions and suggests the right product for each respondent’s needs. This gives the company’s sales team the insights it needs to launch a conversation, rather than relying on vague, sometimes inaccurate signals. The data sourced from interactive content confirms which customers are ready for that next step in the purchasing process.

At a time when many forms of personalization feel like an invasion of privacy, interactive content is also a great way to avoid that dreaded “creepy” factor, Nazar says. “Because you’re truly engaging with folks, actually asking them via questions what they’re looking for or what they want, it’s less of a surprise when they get a retargeted ad for a product from your company. The result is that you, the marketer, get the insights to personalize your marketing efforts, prospects get marketing that’s more tailored, and no one wastes time.”

Personalized Email Marketing

Image by Nutlegal Photographer.

Email is among the most intimate of digital channels, and that makes it a tricky medium. You want to create an experience that feels personal in order to build a bond with customers. But, get too personal and you risk scaring them away.

The solution? Keep those “Forget something in your cart?” emails to a minimum, and focus instead on content that caters to your customers’ interests. It is possible to move beyond the “Dear X” phase of personalization without having to go to the opposite extreme.

Start by creating buyer personas. Use these fictional representations of your customers to determine what kind of content each group will be most interested in based on their age, gender, location, job, buying history, and so on. You can also make emails feel more personal by referencing geographic factors like the local weather and time of day. The more data you have on your customers, the better equipped you’ll be to send them relevant, individualized messages. So, look for data analytics tools that can pull data from multiple platforms to build a more complete picture.

There’s no doubt about it: Personalization is a double-edged sword. But, learning how to master it is a powerful way to connect with your customers and grow your business, big or small.

Top Image by adtapon duangnim.

The post 4 Marketing Tactics that Overcome the Paradox of Personalization appeared first on The Shutterstock Blog.

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Emmy-award winning garden-writer, author of publications including Pat Welsh's Southern The golden state Gardening: A Month-by-Month Overview, TELEVISION entertainer, as well as specialist artist, Pat Welsh was birthed in England, occupied horticulture at the age of three, as well as has actually had her hands in the soil ever because. Welsh's specialist horticultural job started in the mid-1970's mentor courses in home horticulture at UCSD Expansion as well as Miracosta University. She's written countless write-ups and columns as well as held over 500 television sectors an
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