Dropshipping has a huge number of benefits. Perhaps the most obvious is simply that it allows you to sell real, physical products online without having to worry about manufacturing, storage or delivery. It has the advantages of selling an affiliate product or a digital product in this way but you get access to a much bigger list of useful, tangible items.

But that’s not really the biggest benefit of dropshipping. Rather, there is an even bigger and more impressive advantage that comes from using this bus
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iness model and it’s all to do with your branding.

1. Why Brands Matter.

When you have a strong brand, it means that you have an ethos, a mission statement and a style. It means that when people buy from you, they’ll know what to expect and they’ll feel more confident to do so as a result. If you find a brand you like dealing with, then you’ll always pick them over other options.

Building your brand and reputation is incredibly important then, as it will help you to get repeat business while at the same time bringing more people into the fold. Eventually, a great brand will have loyal fans and this way, they can make money selling practically anything! Today more and more businesses understand this and this is why content marketing has quickly become the most popular form of internet marketing around.

2. Why You Are Diluting Your Brand.

But if you’re currently selling an affiliate product, then you might be unintentionally diluting your brand and damaging your reputation. Right now, you’re encouraging people to buy products through an affiliate link. To do so, they must click the link, go to the site of a product creator, and then buy the item. The product creator will then send that item to them.

The problem with this is firstly that they are leaving your site. If you have a store with multiple items, then it’s unlikely they’re going to come back to browse the rest of the store once they’ve bought the first item.

What’s more, is that the company they actually bought from will be far more memorable than the company that referred them. If they bought through Amazon, then they’ll remember they like dealing with Amazon – not you.

With dropshipping though, the vendor stays out of the way and they never have any dealing with them directly. They order from you and the product arrives.

This creates a strong psychological difference as they now feel as though they’re really buying from you. And if they like the product and experience, they’ll want to buy from you again.

Some companies go even further than this by offering a white label service. This means that they will actually allow you to put your brand on the product: printing it on a previously white label so that your customers think the item belongs to you. Some white label dropshippers will even let you choose what goes into the product if it’s a health supplement for instance!

If you’re a busy business person looking to start a side business or do some internet marketing for your existing company, then you will be faced with the challenge of trying to get lots of work done in short amounts of time.

Your ability to do this will come down to many things, but one of the most important aspects is just how effective you are at focussing and holding your attention for long periods without interruption.

In other words, you need to be able to sit in fron
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t of your computer and write 3,000 words in a row, or to spend 2 hours straight responding to emails and chasing links and leads.
Problem is, most of us are not well practiced at sustaining our attention in this way and most of us will struggle not to get distracted by TV, games consoles, Facebook or calling friends for a chat.

Fortunately, understanding the way your brain works can help you to get a little more work done.

1. Introducing the Salience Network.

You are constantly switching your attention and changing from one thing to another. Sometimes this is conscious, while other times it is a kind of knee-jerk reaction that your body does for you – such as when you hear a noise or notice movement.

Our ability to change and hold our own attention is called ‘executive attention’ according to psychologists and is controlled by the ‘dorsal attention network’ (our conscious attention) and our ‘ventral attention network’.

To decide what is important, the brain defers to another specific region called the ‘salience network’. Our salience network meanwhile responds primarily to biological signals that are tied to our most basic survival needs – things like hunger, fear, surprise and curiosity are what drive us.

2. Using This Information.

So, what does this have to do with the busy internet marketer? Well, it shows you how you can regain control over your brain.

First: avoid signals that will steel attention away from your focus and remember that many of these are biologically driven. That means you need to avoid sudden loud noises in your environment, movement or flashing lights. Likewise though, it also means that you need to avoid feelings of discomfort, of being the wrong temperature or of being hungry. All of these things will appear to be more ‘salient’ as far as your brain is concerned.

The other tip is to try and remind yourself why you are doing the things you are doing and to find that emotional drive. It’s not easy for the brain to think of typing as being highly important, which is why it’s so easy to get distracted. Your job is to remind yourself then what typing really means: it means eventually having access to all the resources you could possibly want, to feelings of success and reward and to the freedom to go wherever you want.

Keep your eye on the prize and always remind yourself why thing you are doing is so important.

One of the biggest things preventing you from making sales of your product, is something called buyer’s remorse. This term basically describes the feeling of deflation that many of us will feel when we splurge and buy something that we probably shouldn’t have. In all likelihood, you will have done it yourself: seen something you want and then spent money on it that you didn’t actually have.

We do this because we are motivated by the emotional promise of the product but then we feel guilt
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y because we realise we didn’t really need it – and our child’s college fund probably did!

But sometimes, this buyer’s remorse can creep in before the buyer has actually clicked ‘buy’. They start to imagine how they’ll feel when they’ve bought the item and they realize that a piece of plastic is not really worth the guilt that will follow.

Your job as a seller is to make sure that they don’t have this realization. So how can you do that? One of the best strategies is to point out how the product is in fact an investment.

Now this can be a financial investment. If this is something that your buyer can use to work, then of course they stand to potentially make more money from it than they actually spent.

More likely though, it will be an investment in terms of the years of pleasure it will gain them. Or because the quality is so good, that they won’t have to replace it for a long time to come.

You can also combat the buyer’s remorse by telling them that they deserve it, or pointing out how important it is that we treat ourselves from time to time. If you can get them on board with this, then you’ll find that it’s a great way to encourage a sale when they were on the fence.

Other Barriers to Sale.

What we’ve just discussed here is sometimes referred to as a ‘barrier to sale’. Simply, this means that it is something that is preventing someone from buying when otherwise they probably would have. There are countless other barriers to sale too and you need to consider and combat all of these to make the maximum amount of profit.

One example is trust. A lot of people don’t want to buy because they don’t trust your business or your site. Having a professional design and using a recognized payment gateway will help you get around this to an extent. Better yet, is to try selling something very cheap first. Here, the stakes are low. This means that you can encourage someone to take the small risk and thereby test your business. When they’ve seen that you deliver, they can then build the courage to place a bigger order!

Another barrier is the time it takes to fill out your order form. This is why Amazon’s ‘Buy With One Click’ is so successful. What can you do to emulate that?

Selling a physical product has a ton of advantages over selling digital ones. While digital products have their benefits and have their place, nothing quite beats the broad appeal of selling something tangible that people can actually hold in their hands and use.

The problem is that selling a physical product often requires a little more thought than going digital. In this post then, we’ll take a look at some surprisingly easy ways to start a business selling something physical.

Let’s get physi
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1. Selling Crafts.

One option is to sell crafts. If you have the ability to paint, to make jewelry, or to sculpt with clay, then you can turn that hobby into a money making venture – and if you’ve seen the Penny Blossom episode of Big Bang Theory then you’ll already know how this works.

Simply create your product, take some photos for eBay or Etsy, and then sell them! It really is that easy – but make sure that the product you choose is something you can easily make in volume and that doesn’t have high CoGS (Cost of Goods Sold).

2. Reselling.

Reselling is the oldest business model in the book. All you’re doing here is ordering large volumes of something at a relatively low price (this is called wholesale) and then selling those items off individually at a profit. Reselling is a very effective way to make money but involves a small amount of risk because you have to buy inventory. If you start small though, you can reinvest your profit and thereby create a fairly reliable business model.

3. Affiliate Marketing.

Yes, you can sell physical products as an affiliate. And most people reading this will already know that that means getting commission on sales. The best place to find physical products to sell this way is to go to Amazon, where you can sell pretty much anything you can think of – and through a site that most shoppers will already trust.

4. Dropshipping.

Dropshipping is what many people consider to be the ‘ideal’ business model. This basically means you’re buying through wholesalers but you don’t have to put in bulk orders. Better yet, you don’t need to worry about fulfilment because the company will do that for you! All you need to do is to sell the products and then pass the details onto the wholesaler that will sell the product. Best of all, some companies will even stay quiet and allow you to take credit for the manufacturing!

5. Selling Your Own Product.

Finally, you can sell your own mass‐produced product. For most people, this will mean coming up with an idea, creating a 3D model and then going to manufacturers in order to get it made.

There are different options today though. For example, how about creating your own book with POD (Print On Demand) publishing? Or you could use a 3D printer and print out simple plastic items this way.

Today, it’s easier than ever to sell your own physical products. So what are you waiting for?

If you’re selling physical products as a dropshipper, as an affiliate marketer or even as a product manufacturer or designer, then it’s crucial that you understand how to make people really want what you’re selling in order to ship the greatest number of units.

Look at it this way: you can be selling the greatest product in the entire world but if you can’t show your audience that this is the case, then they’re not going to know and they won’t want to order from you!

So ho
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w can you make sure that your products look truly glorious on your site? Let’s take a look.

1. Get a Good Camera and Lighting.

The first thing to do is to get a good camera and good lighting. This is absolutely essential as it will make your product look much crisper and it will allow you to create dynamic lighting that casts shadows and generally makes your item look more interesting.

If you’re only going to take a photo a couple of times before selling the same products, then you might not want to make this investment. In that case, try to find a camera and lighting set‐up that you can borrow or even rent. At the very least, your images should be 1080p and you should have enough lighting to create a ‘Rembrandt’ effect where the object is lit from one side.

2. Consider the Backdrop.

Another important consideration is your backdrop. Just sitting your product on your dining table with your floral table cloth is not going to look very professional. Fortunately, creating a backdrop is fairly easy and often just involves painting three sides of a cereal carton black.

You can also use this method in order to later crop your image using Photoshop or other imaging editing software.Another option is to use an area of natural beauty. Placing items in the sun on grass or by streams can look good depending on the item – and this negates the need for lighting.

One more alternative is to use a model. But if you do this, then make sure you pay attention to detail. A manicure for instance will make a big difference for a woman modelling a ring. Just make sure it’s not too patterned so as to end up distracting from the product itself!

3. Think About Depth and Proportion.

When you’re taking a photo with a single subject, such as a product image, it can sometimes be hard to make that item look interesting or dynamic. The solution is to think about your composition by perhaps altering the angle, or perhaps adding other items in that can show proportion. Your key aim here is to make the item look tangible, so that the buyer can imagine reaching out and touching it.

You might also want to pose the item, or think about what its ‘best side’ is. If you’re taking multiple shots, then you might take multiple angles – but try and avoid seams or other aspects that aren’t so attractive.

Want to use content marketing in order to build trust and authority while also gaining more exposure for your website? Then you need to ensure that you first have a great brand in place. One does not work without the other and in this post, you’re going to learn why!

1. The Objective of Content Marketing.

To understand why your brand is so important, it can be useful to first consider the role of content marketing. The aim with any content marketing campaign is not only to gain more exposure by
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climbing the ranks of Google and by providing content that can be shared on social media: it’s also to try and help you build authority and trust with your audience.

The hope is that after stumbling on your content a few times and being blown away, your audience will then start to seek out your site because they see it as an authority. Eventually they might bookmark it and begin to check it daily, at which point your high quality information and entertainment has done its job.

But in order for this to happen, your audience first needs to recognize that the posts they enjoyed were from the same creator and that they are going to continue being as high quality and as well geared for their particular hobbies and interests.

How does this happen? Usually it happens because those visitors notice the background or the logo at the top of the page and realize it’s the same site they enjoyed last time.

At the same time, your logo also needs to convey a certain purpose, mission statement and style. People are only going to follow your blog if they think that this is a place where they will continue to get information and entertainment they enjoy and find useful.

Your logo is going to play a big part in establishing that fact. Your logo should be strong enough that when a visitor looks at it, they have a good idea of the kind of thing your site is all about. If this appears to be in accord with the post they just read, then they might start to explore further.

2. Your Brand is What Ties it All Together.

A brand is not just a logo and a site design though, it is an ethos and a promise. You buy Apple products because you know what to expect. From your previous experience with Apple, you know that their hardware will be well-made and their software will be slick and easy to use.

When you return to a site you like, you do so for the same reason. You are here because you know what the site is all about and in your experience, it delivers the kind of thing you are interested in reading about.

If your blog is going to be successful, then it needs to have its own tone, its own style and its own particular subject area. All this should be encapsulated and symbolized by your branding.

If you want to make a successful website or blog then you should definitely look into content marketing. This is the form of marketing that website owners and business owners are investing the most time and money into at the moment and for good reason. Not only is content marketing ideal for building a big audience, it is also a great way to build a relationship with that audience, to earn their trust and to position yourself as a ‘thought leader’ in your niche.

The problem is that writing conten
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t takes time and effort and it also requires that you have a basic level of writing skill. It is for these reasons that many site owners will not write their own pages but will instead turn to freelancing sites like UpWork and Freelancer in order to acquire writers. Not only that, but they will often rely on other techniques like content submitted by users and content that has been curated from the web.

These options have their place but none is as effective or powerful as writing the content yourself. Here is why…

1. Being on Brand.

First and foremost, writing content yourself ensures that it stays precisely on-message and on-brand. Your content doesn’t just need to be well-written to be effective, it also needs to convey a consistent message.

People want to know that you are on their wavelength. They need to know that if you are recommending a product, it is because you believe it is scientifically tested. Or that you believe it is natural and wholesome. Either way, they want to know that your opinions align with theirs.

If you hire writers to handle your work, then you are going to lose some of that. The best writers will try to stay neutral to avoid putting words in your mouth, while the worst ones might actually contradict the point of view you are trying to adhere to.

2. Excitement and Passion.

The other problem is that hiring a writer creates more distance between you and the reader and it removes the excitement and passion that should be present in everything you discuss. The best blogs by far are those that are written by people who know the subject inside out and are passionate about it. Why? Because they have the knowledge and understanding to bring something new to the table. They know the topic well enough to make suggestions that are exciting and to go beyond just beginner introductions.

A hired writer may know the subject well but they won’t want to be too adventurous with their content because they won’t know what you would be willing to say. Very often though, they’ll be learning as they write and that means the content is likely to be entry-level at best.

Of course, there are exceptions to these rules. The best option is to find someone who is as passionate about the topic as you. Whatever you do though, don’t settle for outsourced, generic content. Even if it is well-written.

When it comes to writing content for your website or blog, it often seems as though you have two options. Option one is to create content that is written for the reader first. Here, your first priority is to create something that people will enjoy and that they will be excited to read. This is the best strategy for those genuinely interested in true content marketing, where the objective is to create long-term fans.

Option two though is to write content for the search engines. In other words, this m
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eans that you are writing content in such a way that Google will be more likely to index it and will be more likely to present it to users. The risk here is that while you might gain exposure, you could risk losing the enjoyment of your readers and thereby building trust and authority.

But the real question you should be asking is not which of these methods you should adopt… but whether or not you can accomplish both things at once.

1. The New SEO.

There was a time when writing for Google and writing for the reader meant two very different things. At this time, SEOs were focussed on trying to hack Google’s algorithms and effectively game the system. Google primarily ranked content based on the repetitious use of keywords and phrases and this meant that a smart SEO could simply insert the same keywords into their content over and over in order to make something that would rank highly on Google.

Of course this did not result in content that was readable or enjoyable for the visitor.
Fortunately, Google has wizened up to those methods and is now much more savvy at spotting blatant attempts at manipulation. If you repeat the same key terms over and over again, your website is likely to get penalized rather than reaching the top.

Instead, Google is now smart enough to look for real language and writing ‘around’ the topic. In fact, you can see this now when you search Google for terms: often it will actually replace the search term with synonyms!

This is something you need to consider and include when you are writing then: try to use related terms and synonyms in a way that comes naturally and a way that you think Google is likely to understand. If you do this, then your content will be more varied and useful for the reader and it will also be more likely to get ranked by Google.

2. The Message to Remember.

The key take-home to remember through all of this is that Google wants to rank the best quality content. The overall aim of Google is to ensure its users find what they are looking for when they search and thus if you offer something genuinely useful, your goals will be aligned with those of Google’s and future updates will be more likely to help you rank. On the other hand, if you are trying to dupe Google, then your site will get hurt with each future improvement!

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