3
http://syndlab.tudothatsu.com/lessons-learnt-from-periscope-marketing-campaigns-so-far/
A lot of companies have used the Periscope live streaming app for several marketing campaigns ever since it was launched. Unlike with recorded broadcasts, it\'s not advisable to sound plastic or mechanical during the live streaming sessions because viewers will immediately detect that. This app functions best when businesses present a honest picture of themselves that customers can also relate to. Over the course of nearly ten months, what are some of the most important lessons that we have learnt so f
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ar from Periscope marketing campaigns? Below we look at some of the valuable takeaways that brands can also embrace in order make their live broadcasting sessions a success.

1. Personify your brand\'s spirit.

What is your brand known for? What comes immediately to the mind of a customer whenever he or she sees your products? These two questions will help you define the spirit of your brand and embody it during the live streaming sessions. If your brand image is masculine or seductive, let that come out in the live streams. Whether you are streaming live events like product launches or company parties, viewers should be able to see the image they associate your brand with. So how does this benefit your business? It promotes authenticity and helps you to connect more with your customers. When they realize that the company actually embodies its brand image, they\'ll find it more appealing. Companies like Adidas, Red Bull and St-Germain have made use of this so well and that is why most of their Periscope marketing ventures have been very successful.

2. Tell the story of your brand from a fresh angle.

Sometimes customers fail to understand the whole story behind certain marketing concepts. Conventional advertisements may also not present your company with the opportunity to go into detail regarding the functionality of certain products. Through Periscope live streaming, business owners have been able to tell stories from new perspectives and in the process reaching out to customers in a way that they hadn\'t done before. They have been able to offer live demonstrations which in effect advertise the qualities of products. Taking customers behind the scenes helps to tell a brand story more clearly and fosters the relationship between a brand and its customers. This ability to connect with consumers is what makes the app so unique and smart entrepreneurs have used it to perfection.

3. Improve the effectiveness of Periscope marketing by using different platforms.

Periscope mobile video live streaming app is connected to Twitter and that means that in a marketing campaign, you\'ll only be using one social media platform. It is important to reach out to a large number of customers by adopting a cross-platform approach. There are several other social media sites like Instagram, YouTube and Facebook that companies can still use to market their products. Periscope is still developing and has not reached a very critical mass. Businesses can therefore use other marketing platforms to complement it. As time goes by, its reach will grow. However, there is still need to use different platforms for marketing to make the campaigns more effective.

https://www.youtube.com/watch?v=nBaSmvKK3nQ
1
http://syndlab.tudothatsu.com/why-are-a-lot-of-companies-increasingly-investing-in-live-streaming-of-videos/
Every shrewd business person knows how important it is to capitalize on what\'s hot and make the most out of it. Periscope mobile video live streaming app has a lot of positives. Many brands have quickly taken to using it ever since it was launched. Why is it that a lot of companies are increasingly investing in mobile video communication channels?

1. Mobility.

I think this goes without saying because a mobile device is, well, portable. Mobile video live streaming apps like Peris
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cope are very popular because of the fact that they are available on mobile devices like smartphones and tablets. Taking videos is therefore much easier since you can easily move and change locations without much of the encumbrances associated with conventional video recording devices.

2. Cost effective.

This is another reason why so many companies are finding it wise to invest in mobile video live streaming apps for marketing products and services. A lot of companies spend so much money in marketing their products. With Periscope marketing, companies can cut on marketing costs and increase revenue generation. Even small businesses can now advertise their products to a wide audience without incurring much expenses.

3. High standards of streaming.

Most businesses shunned mobile live streaming as a way of advertising because of the seemingly low standards. In the recent past, mobile telecommunication companies have stepped and have developed smart devices with powerful cameras. This has enabled content creators to capture high quality videos. Social media platforms like Twitter have also increased security, speed and their capabilities to ensure that mobile video live streaming sessions are of the right standards. This change has influenced many companies into rethinking their marketing strategies and using the new advertising platforms. Some of the most recognized brands in the world have also taken to using Periscope and this has done well in boosting its image.

4. Most customers are embracing video engagement.

The current crop of customers are better informed and have a lot of options to choose from. They value great customer experiences and prefer to engage directly with the company whose products or services they procure. Most of them are embracing video engagement as a way of voicing their concerns and sharing ideas with companies. A business that wants to keep up must adapt to the changing business environment and to that extent, a lot of companies have seen it necessary to invest in mobile video live streaming platforms like Periscope. They have realized that this is the best platform to connect with their customers and get important feedback.

5. Democratization of content creation.

Video productions are moving out of broadcasting studios and into the real world. This allows even the employees of a company to have their inputs as far as creativity is concerned. In the process, great marketing concepts that resonate with the customers can emerge. Periscope marketing allows a business to develop fresh content with the input of many stakeholders and the democratization of this process creates a sense of ownership even among employees. Many entrepreneurs are aware of these changing trends and are increasingly investing in live streaming of videos.

https://www.youtube.com/watch?v=1SNvNel3M78
1
http://syndlab.tudothatsu.com/why-are-a-lot-of-companies-increasingly-investing-in-live-streaming-of-videos/
Every shrewd business person knows how important it is to capitalize on what\'s hot and make the most out of it. Periscope mobile video live streaming app has a lot of positives. Many brands have quickly taken to using it ever since it was launched. Why is it that a lot of companies are increasingly investing in mobile video communication channels?

1. Mobility.

I think this goes without saying because a mobile device is, well, portable. Mobile video live streaming apps like Peris
Read More
cope are very popular because of the fact that they are available on mobile devices like smartphones and tablets. Taking videos is therefore much easier since you can easily move and change locations without much of the encumbrances associated with conventional video recording devices.

2. Cost effective.

This is another reason why so many companies are finding it wise to invest in mobile video live streaming apps for marketing products and services. A lot of companies spend so much money in marketing their products. With Periscope marketing, companies can cut on marketing costs and increase revenue generation. Even small businesses can now advertise their products to a wide audience without incurring much expenses.

3. High standards of streaming.

Most businesses shunned mobile live streaming as a way of advertising because of the seemingly low standards. In the recent past, mobile telecommunication companies have stepped and have developed smart devices with powerful cameras. This has enabled content creators to capture high quality videos. Social media platforms like Twitter have also increased security, speed and their capabilities to ensure that mobile video live streaming sessions are of the right standards. This change has influenced many companies into rethinking their marketing strategies and using the new advertising platforms. Some of the most recognized brands in the world have also taken to using Periscope and this has done well in boosting its image.

4. Most customers are embracing video engagement.

The current crop of customers are better informed and have a lot of options to choose from. They value great customer experiences and prefer to engage directly with the company whose products or services they procure. Most of them are embracing video engagement as a way of voicing their concerns and sharing ideas with companies. A business that wants to keep up must adapt to the changing business environment and to that extent, a lot of companies have seen it necessary to invest in mobile video live streaming platforms like Periscope. They have realized that this is the best platform to connect with their customers and get important feedback.

5. Democratization of content creation.

Video productions are moving out of broadcasting studios and into the real world. This allows even the employees of a company to have their inputs as far as creativity is concerned. In the process, great marketing concepts that resonate with the customers can emerge. Periscope marketing allows a business to develop fresh content with the input of many stakeholders and the democratization of this process creates a sense of ownership even among employees. Many entrepreneurs are aware of these changing trends and are increasingly investing in live streaming of videos.

https://www.youtube.com/watch?v=1SNvNel3M78
1
http://syndlab.tudothatsu.com/how-small-and-medium-sized-businesses-can-use-periscope/
While some of the major brands have dominated the headlines for using periscope for marketing purposes, even small and medium-sized companies can effectively use this app in different ways. Here are some of the ways in which they can harness its benefits and grow their businesses.


1. Creating buzz around new product releases.

Since Periscope live streaming app can be used to reach a wide audience especially the large number of internet users who frequent social media sites like Twitter, businesses can us
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e it to create excitement about a new product that is due for release. They can use it for live testing of products and services while at the same time giving potential customers a first hand experience of what is to come. The hype around the new products to be released will be very instrumental in driving up initial sales numbers when they hit the market. This can be done with very minimal resources.


2. Live Question and Answer sessions.

It\'s the age of information and great customer experience is something that brands cannot afford to ignore. Bad customer experiences can widely be shared through social media networks and the backlash alone is enough to sink a brand. Companies that want to thrive must actively engage with their customers and there is no better way to do it other than through live question and answer sessions. This helps firms to connect with their clients and also address their concerns. By so doing, they can tailor their services and products in accordance with their customers\' preferences.


3. Build Twitter account.

Twitter has proved to be a revolutionary platform in social media marketing. Several brands constantly work to build their Twitter accounts and increase the number of followers. This works to their favor mainly in two ways; engaging with their customers and marketing their products and services at very minimal costs. Periscope live streaming app is a very effective method for companies to use in building their Twitter accounts and eventually transform the internet traffic into real sales numbers. Small businesses with marketing cost constraints would find this very beneficial to them.


4. A window into the happenings behind the scenes.

Again, a small or medium sized company may not have the resources to engage mainstream media services in offering their customers a behind the scenes tour of business activities. Live streaming is an ideal way to provide clients with a window into their processes. This is becoming very popular because customers usually want to know more about the company whose products or services they purchase. From a marketing point of view, this is definitely a gem.


This app has come into the scene when live streaming is becoming popular and ways in which information is disseminated are changing fast. Popularly used by the bigger brands, periscope live streaming app can also be used by small and medium sized businesses to build their brands and increase sales. A business that wants to prosper can take advantage of this current marketing trend to market its products and increase revenue generation. For small businesses, it is an innovative way to connect more with their customers.

https://www.youtube.com/watch?v=-MFf2ZLPkJA
1
http://syndlab.tudothatsu.com/strategizing-for-success/
When it comes to achieving your goals, there is nothing more important than your mindset. If you don’t have the right mindset, then you are ultimately going to crumble. Fortunately, there are many ways that you can begin to train your mind to develop habits that most successful people have already begun to utilize long ago.

In order to strategize for success, you have to begin to weigh every choice that you make against your goal. Will the choices that you make every day help you to become a healthier and more well-rounded version
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of yourself that will ultimately be capable of the success that you hope to achieve? Are the choices that you’re making wise both financially and in terms of long-term success? Are you keeping your endgame in mind as you go through life and find yourself faced with choice after choice to make?

Being a strategic thinker in this sense can be very difficult. All of us are emotional and we have devices that can sometimes lead us to feeling trapped by temptations that are not going to help us to move forward. Fortunately, it is possible to begin to distance yourself from these types of unproductive emotions. If you are willing to let go of the things that are hurting you and focus your attention on the things that are moving you ahead, then you will ultimately find that you are more of a strategic thinker than you may have thought.

To be a strategic thinker, you can’t be afraid of making hard choices. You have to stick to your guns once you have made a decision and see your plan through like a leader. Whether that plan goes the way you anticipate or not, you should not regret any of the choices that you make. If it doesn’t work out, you should consider it a learning experience and move on. If it doesn’t work out, then all the better! You made a great choice.

Before you make any choices, you need to examine their consequences in every possible light.

Think of it like a game of chess. If you are making a move, you have to imagine what may happen three steps ahead at the very least. This will help you to plan for any potential challenges that you might face along the way so that you are not discouraged when you meet up with an obstacle. Don’t be afraid to consider the worst case possible for any decision that you make. In fact it is better that you do so.

Plan ahead and clean up your decision-making process so that you know that you are doing everything you can to strategize for success.

Once you begin to understand the power that you have over your life with every tiny choice that you make, you are ultimately going to begin to understand just how incredible your position really is. You have the opportunity to change your life every single day. All you have to do is take the first step and start strategizing for success.

https://www.youtube.com/watch?v=Rpf8kW_nQOw
1
http://syndlab.tudothatsu.com/how-to-write-the-perfect-blog-post/
Want to become a top blogger? Then no surprise – you are going to need to learn how to blog.

Essentially, this means you need to know how to write blog posts, which in turn are just like any other type of article but arguably a little more personal and less formal.

But what does a great blog post look like? Let’s find out.

What is Good Writing?

A good blog post is well written. But what does that mean?

Well, good writing essentially means that you are efficiently conveying the message that you set out to convey.
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If you can tell people what you want to tell them in the fewest steps, then you have done well.

Thus, a good starting point is to apply ‘Occam’s razor’ to your writing by removing superfluous words and ‘filler’. Get to the point quickly and the reader will extract value with less time and effort.

But that doesn’t mean there is no space for flowery language or a large vocabulary. In fact, a great vocabulary is what is going to allow you to convey more meaning in fewer words. One word can have the same meaning as several if you choose it well and it can convey matters of tone and emotion in a subtle way.
The best way to extend your vocabulary?

Read more.

1. How to Engage.

People are in a hurry these days and are used to getting what they want nearly instantly. That is to say that most people don’t want to wait around in order to get to the point and will instead want to leave if they aren’t instantly captivated.

So how do you get your audience to take notice? How do you stop them from moving on?

One answer is to engage them by choosing a narrative structure. I’ve heard storytelling be called ‘SEO for the human brain’ and the simple fact of the matter is that humans have evolved to enjoy listening to stories. We find stories naturally engaging and will always want to finish them once we read the start.
So instead of talking about the merits of X technique, talk about how you used that technique or how your friend failed to use that technique and suffered as a result.

This is inherently more interesting and more emotive, which also makes it more persuasive.

2. Length and Presentation.

While we’re at it, it’s worth considering the best length for your posts and the best way to make sure that people read them. Don’t undersell your great writing by presenting it in a way that’s unappealing!

The first tip then is to try and get the length of your content right. Many experts suggest that long-form content currently does very well on Google and this is certainly true. However, this will limit the amount of content that you can write and thus you might want to write shorter posts of around 800 words from time to time as well.

The other tip is to always space your content out, to use lots of headings and to create distinct paragraphs.

https://www.youtube.com/watch?v=xhtsDNr9a6E
1
http://syndlab.tudothatsu.com/how-internet-marketing-can-transform-your-life/
Working online has completely transformed my life for the better. Thanks to my ability to make money from the web, I’ve been able to live wherever I want, work out of coffee shops while travelling to other countries and pursue projects that I’m passionate about. I’ve had the BEST last 10 years. On a ‘hard’ day, I wake up at 9am, head to a coffee shop and sit down to write or promote my brand until 5pm. I’ll hit the gym in the morning. I’ll go for a stroll at lunch. And for th
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e second half of the day I might come home and work on the couch.

On other days, I’ll be working while visiting somewhere in Europe. One of my favourite ever memories was sitting in a café in Croatia. It was warm but raining outside and I was with my friend, a fellow internet marketer. It was 10pm, we were sipping beer, and we were both working on projects we loved. As we typed, we watched the world go by and just drank in the atmosphere. The bar was playing Schiller which is how I discovered one of my favorite music artists.

The next day, we headed to Krka National Park and – astounded we could get WiFi at the top of a mountain – sat working, perched on a rock in front of a magnificent waterfall.

Many people live their lives like this by becoming ‘digital nomads’. That means they travel the world while earning a living from their laptops. Others choose to stay at home but just work in the way they want to, this is called ‘lifestyle design’.

I’ve been invited to Silicon Valley where I’ve worked with other tech enthusiasts. I’ve written a book. And I’ve built a successful YouTube channel where I get to vlog about topics that matter to me and then discuss them with just the best army of fans.

I’ve learned to program and built a hit app. I’ve met several of my heroes in person and even had the privilege of working with them.

All this thanks to the power of the web. Thanks to the internet, I’ve been able to pursue whatever work interests me and do that from anywhere.

And it pays pretty well too!

The web does wonderful things for people. I know countless others who have enjoyed similar success from different strategies. I met a guy at a YouTube event who makes a BIG passive income by selling motivational courses on Udemy. Another friend of mine managed to get his website to the top of Google for the term ‘Make Money Online’. He sold that website, moved to a sunny country and bought a massive house.

And I’ve seen people use internet marketing in order to take struggling small businesses and transform them into hugely successful brands.

I’ve seen people become famous musicians through YouTube, simply because they knew how to create an online brand and then promote it.

The web is yours for the taking, and internet marketing will show you how to take it!

https://www.youtube.com/watch?v=ybOFyGXdVbY
2
http://syndlab.tudothatsu.com/are-you-aware-of-your-mental-operating-system/
Imagine for a second that you bought two computers. These are two identical pieces of hardware. They have the same amount of memory, the same central processing chips, and they have the same amount of storage. In fact, they are completely identical in terms of hardware.

Now, imagine for a moment that you decided to install an operating system on one computer that is dedicated to spreadsheets. This operating system can only handle spreadsheet software. For the other computer, you install a word processing operating sy
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stem. This software will only let people type and handle text or similar content.

After the installation process is done, do you think you can run a spreadsheet on the word processing computer? Similarly, do you think you can do extensive word processing on the spreadsheet computer? Of course, not. They have different software installed, which impacts what they do. In other words, your operating system dictates your machine\'s actions, capabilities and potential.

Seems pretty simple, right? Pretty straightforward, correct? Well, what if I told you people are the same? That\'s right. What you wear, how much money you make, where you live, how educated you are, and pretty much everything else around you are products of what you choose to install in your mind.

What you choose to believe about yourself, your place in the world, what you\'re capable of, what your limits are, and what your past is about impacts your results today. In other words, you\'re not much different from identical pieces of hardware programmed to do different things because of their different operating systems.

If you are, in any way, unhappy with anything in your life, please understand that this is a product of your mental operating system. Unfortunately, a lot of people are unaware that this is happening. They think that their personal challenges are just products of bad luck.

Maybe they were just born to the wrong family. Maybe they were born at the wrong time. Maybe they just joined the wrong company. Whatever the case may be, the problem, as well as the solution, lies outside of them.

What if I told you that the answer is always internal? Whatever challenge you\'re facing, you can solve it by changing your mental operating system. You can either create dramatic changes or, by changing your response to external stimuli, you can position yourself to achieve better results.

Make no mistake about it, whatever is challenging is not caused by people who want to harm you or who have formed a conspiracy against you. Whatever is holding you back is not the product of forces beyond your control. In fact, the reality is the precise opposite: you are always in control.

When you choose to become aware of your mental operating system and swap it out or reformat your mental drives with a better operating system, you will achieve better results. Sounds good so far? Great. But here\'s the problem: most people don\'t know how to do this right.

This is why they fill their minds will all sorts of slogans that don\'t really change their behaviors. Let me tell you, you can fill your mind will all sorts of ideas, but none of those solutions will change your personal reality until and unless you act on them the right way.

Click the link in the description to read this book on how to effectively change your mental operating system. I\'m going to step you through the process that would enable you to adopt the right internal beliefs that can take your personal results to a much higher level.

https://www.youtube.com/watch?v=9wGET4mFSAE
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