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The post Kohls.com: Women’s Sonoma Long Sleeve Tee, as Low as $6 (Reg. $16)! appeared first on The Krazy Coupon Lady.

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Every company needs to keep up with the times if they’re going to effectively engage their audience and get the results they need. In the past few years, SMS (Short Message Service, better known as text messaging) has burst onto the scene as a top communication platform.

Given the popularity of smartphones—which the vast majority of us keep at our sides at all times—it’s no surprise that SMS and email marketing have become a powerful combination. When used together, the r
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esults are powerful.

What’s there to gain by combining email marketing with SMS? In this post, we’re sharing the top 5 benefits of combining email marketing with SMS.

1. Email marketing and SMS are entirely permission-based
SMS marketing requires the intended recipient to enter a short code before they begin receiving messages. This is done to ensure that a person actually wants to receive messages from an organization and that they’re not simply being spammed.

The reason this is a major plus for any organization using email marketing with SMS is that, by entering the short code, the prospect is essentially saying, “Yes, I would like to learn more about what you have to offer.”

Similarly, email marketing requires subscribers to opt-in. Rather than targeting your audience with ads they don’t want to see, email marketing and SMS offer a way to target the right people. Those who opt in are interested in what you have to say, making them perfect prospects.

2. Both reach subscribers on their smartphones
SMS developed because it’s the perfect medium for a smartphone. However, what remains less obvious is that more and more people use their phones to check their emails, too. In fact, the majority of emails are read on phones – and that trend isn’t showing any signs of reversing.

Thus, by combining email marketing with SMS, you’re almost guaranteed that your recipient will notice your messages through at least one channel.

3. You can prep email subscribers via text
For the most part, shorter emails tend to perform better. People don’t want to spend the time on reading longer messages. So, even if your subject line convinces them to open yours, they may turn away after taking one look at how much time you’re asking them to spend on reading it.

Unfortunately, sometimes, short emails won’t do justice to your message. For example, introducing a new product or service usually requires a lengthy explanation of what it entails and what its benefits are.

With SMS, you can send a short text message that tells prospects what to expect from an upcoming email message. The great thing about this strategy is that you can use more words than your email subject line would allow, yet as long as there’s no need to scroll, most recipients will just instinctually read it. Keep your SMS messages to 160 characters and you shouldn’t have any problems.

4. You can use SMS for quick responses
People often check emails on their phones, but that doesn’t necessarily improve their response times – or even when the messages are initially checked.

If your company is launching a long-term sales campaign, this isn’t the end of the world. However, if you’re attempting a flash-sale or want to take advantage of an unexpected opportunity, this lack of response becomes a major problem.

That’s when combining your email marketing with SMS is the perfect solution. The average text message is responded to within 90 seconds. So, whatever the offer, when you want instantaneous results, combining email marketing with SMS is far superior to relying on email messages alone.

5. You already have a large database
If you’re starting an email campaign from scratch, one of the biggest challenges you’ll face is the fact that you don’t know your audience yet – at least not how they respond to emails.

This makes it nearly impossible to effectively utilize a segmentation strategy. You may need to send several emails – or even go through an entire campaign – before you understand how to best approach your market.

Fortunately, if you’ve already done this, you don’t have to worry – as much, anyway – about doing this again with your SMS approach. At the very least, you already understand your segments, so you know what kinds of messages will work best for each one.

Yes, you’ll still have some fine-tuning to do, but you won’t need to start with nothing like most companies do with their email marketing campaigns—that’s a big advantage.

6. Use email to build relationships and SMS to secure commitment
Another way that combining email marketing with SMS will make it easier to reach your company’s long-term goals is because of how well they complement each other when being used for the same campaign.

Emails are better for long-form messages. Again, you want to keep them relatively short, but you can definitely fit more into an email than a single text message. SMS— as the name makes clear—is meant for shorter ones.

So, you can use email marketing for the majority of your funnel and then use a simple text message for your SMS to help seal the deal. All someone has to do is text back the code you give them to confirm they’re interested in your offer.

Wrap up
In the future, combining email marketing with SMS will be a no-brainer that every organization across all industries utilizes. However, at the moment, your company will still stand out by utilizing this strategy.

Before other companies get onboard with these solutions to engage your market, be sure to leverage this powerful duo and you’ll enjoy uninterrupted access to their attention—no matter where they are.

The post The Top 5 Benefits of Combining Email Marketing with SMS appeared first on Campaign Monitor.

Read more: campaignmonitor.com
More and more small businesses are coming around to understanding how important a business website is. Almost two-thirds (64%) of small business owners in the 2018 Small Business Survey from Clutch say they have a company website. Of those, 81% have a mobile-friendly site, and 94% will have a mobile-friendly site by the end of the year.

This is all good news—but there’s no getting around the bad news: More than one-third (36%) of small business owners still don’t have a website.

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If your small business doesn’t have a website, here are some of the many ways you’re missing out:

Your email marketing is less effective than it could be. About half of people who get a marketing email from a business will visit the business website as a result. If you don’t have a website, these potential customers could go to your social media page—but can they actually make a purchase there? In most cases, no.
You’ll get less traction in search results. If consumers search for your business online and you don’t have a website, your company name and address may show up (if you have a presence on local search directories, that is). But where do customers go to learn more about your business? Without a website to click on, they’ll be taking their chances if they decide to visit you.
You look less than legitimate. Some 27% of small businesses that do not have a website say it isn’t relevant to their industry—but it’s hard to think of any industry where a website isn’t relevant. Personally, I am very leery of doing business with any company that doesn’t have a website. Whether you sell to consumers or other businesses, customers these days like to get as much information as they can about businesses before making a decision to patronize them. Without a website, your business is shrouded in mystery . . . and not in a good way. You look either hopelessly out-of-date, or like you’ve got something to hide.
You’re at the mercy of social networks. More than one in five small businesses Clutch surveyed (21%) rely on social media rather than a website. Because of their strong social media presence, they don’t feel they need a website. But social networks change their algorithms and policies all the time. What if a new change makes your business’s social media accounts less visible in users’ feeds? For example, at the beginning of 2018, Facebook changed its algorithm yet again, prioritizing friends and family posts over businesses’ posts in users’ feeds. Worse yet, what if the social network you’re reliant on loses its luster? (Think MySpace.) If you build your marketing presence on a website that you control, rather than on someone else’s turf, your investment of time, energy, and money is much more secure.

Other Articles From AllBusiness.com:

The Complete 35-Step Guide for Entrepreneurs Starting a Business
25 Frequently Asked Questions on Starting a Business
50 Questions Angel Investors Will Ask Entrepreneurs
17 Key Lessons for Entrepreneurs Starting A Business

Why not have a website?
More than one quarter (26%) of small businesses without a website cite cost as the key obstacle. But among small businesses that have websites, more than a quarter (28%) spent less than $500 on their website. (Less than $500? You probably spend more than that on coffee each year.)

Among small businesses without a website, more than half (58%) plan to build one this year. It’s more affordable and easier than ever before to do so. All you have to do is visit one of the many one-stop services that offer web hosting, web design, and/or DIY website templates you can use to create your own website.

As a bonus, many of these services make it easier to market your website by helping you with search engine optimization, local search directories, and more, once your website is up and running.

Your website doesn’t have to be complicated
If you own, say, a local dry cleaner, a couple of pages with your basic information (hours, address, phone number), perhaps a Contact Us page, and links to your business elsewhere online (social media, reviews, etc.) is probably all you need.

Even if you ultimately plan to expand your website and include more functionality, getting a basic website online is a good first step that will raise your business’s profile online.

RELATED: How to Create a Website for Any Type of Business

The post Does Your Company Really Need a Business Website? appeared first on AllBusiness.com
The post Does Your Company Really Need a Business Website? appeared first on AllBusiness.com. Click for more information about Rieva Lesonsky.

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It’s the last day to save an additional 40% on sale prices at LOFT!

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The post Extra 40% Off Sale Items at Loft! appeared first on The Krazy Coupon Lady.

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ice: $25.54
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The post Extra 20% Off Revlon Flat Iron & More on Amazon! appeared first on The Krazy Coupon Lady.

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We’re as sorry as you are that the “Sexy Handmaid” costume was pulled for being in poor taste, but someone going by name Summer Ray suggested some replacements in a Twitter game that’s gone viral:

Your Halloween costume is ‘sexy’ + your biggest fear.

— Summer Ray (@SummerRay) October 9, 2018

Easy: just add the word “sexy” before your biggest fear and voila — you’ve got your Halloween costume. For example:

Sexy gun
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control https://t.co/3cd55RjtbX

— Kyle Kashuv (@KyleKashuv) October 10, 2018

We’re going dressed as Sexy Kyle Kashuv Decides to Stop Tweeting.

Sexy Communism https://t.co/oDIdaHYmmV

— Ben Shapiro (@benshapiro) October 10, 2018

Trying to figure out how a “sexy debate with Ben Shapiro” consume would look

— Bennyboi (@getiinbig) October 10, 2018

I counter with Sexy Fascism

— Bryan Becker (@_beckerb) October 10, 2018

Sexy snakes https://t.co/AVPEYsdFy8

— Ben McDonald (@Bmac0507) October 10, 2018

Sexy Grad School Application On Daughter's Coffee Tablehttps://t.co/wu6FsD1rb0

— David Burge (@iowahawkblog) October 10, 2018

Sexy Success https://t.co/bMTTNNMlvd

— Anthony Bialy (@AnthonyBialy) October 10, 2018

Sexy Dying Alone Without Anyone Ever Truly Understanding Me and With No Life Insurance https://t.co/hhPCaGrmi5

— Ben (@BenHowe) October 10, 2018

Sexy falling to my death from a tall building during a lightning storm while covered in spiders. https://t.co/vCF0KXeBCo

— Sean The Producer (@SeanTheProducr) October 10, 2018

Sexy Floating In The Ocean With No Boat In Sight. https://t.co/kXRL1cw3kd

— Ordy's Amish Pumpkin Spice Butter (@OrdyPackard) October 10, 2018

Sexy Majority Leader Schumer

— Dan McDermott (@danielpmcdermot) October 10, 2018

Sexy really fast great white sharks that can run on land

— Rob Gemmell (@RobGemmell1) October 10, 2018

Sexy Liberal….wait a second

— Matthew Andrews (@slash_black2) October 10, 2018

That costume is taken sir pic.twitter.com/8Z2Oxti31o

— Adam Rowsey (@adamrowsey) October 10, 2018

Sexy Not Owning The Libs

— Matt (@mrdubya49) October 10, 2018

Sexy President Elizabeth Warren

— Secret Coran-Stacy (@secretcoran) October 10, 2018

Sexy FISA not declassified allowing the Obamas and Clintons to not face accountability

— TXConservativeQbeliever (@TXQclub2005) October 10, 2018

Sexy President Hillary Clinton

— John Rambo (@JohnJ2427) October 10, 2018

Sexy President Bernie Sanders

— Ez_Money STL (@EthanDalton9210) October 10, 2018

Sexy Linda Sarsour. Oh god she would be showing so much ankle.

— Justin Chepke (@shot_spectre) October 10, 2018

Leftists: sexy due process

— Kendrick Johnson (@kendesu_) October 10, 2018

Sexy Ruth Bader Ginsberg living for another 200 years… Making her 800 years old.

Am I doing this right?

— Mike_Honcho1127 (@MikeHoncho1127) October 10, 2018

Sexy People finding my internet search history https://t.co/7Cu2rqp2zz

— Captain Cargo Pumpkin (@RedneckEducated) October 10, 2018

Sexy mime convention

— Maine Road (@hamptonlax) October 10, 2018

Sexy Gritty pic.twitter.com/YFgmt4A0OW

— (@Zeke_Wright) October 10, 2018

OK, one more:

Sexy SUV Driver Not Paying Attention As I Walk Through a Parking Lot https://t.co/YJ5FpGWlXP

— Jim Treacher (@jtLOL) October 11, 2018

We’re tempted to give the prize to Sexy Gun Control, but see what you can come up with in the comments.


The top 4 sexy political costumes you can still buy since Yandy banned the one from Handmaid's Tale https://t.co/TGzQfNVAf3

— Twitchy Team (@TwitchyTeam) September 21, 2018

The post Twitchy favorites turn their fears into sexy Halloween costumes, spin comedy gold appeared first on twitchy.com.

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“A jack of all trades is a master of none, but oftentimes better than a master of one” – Haley Marie Craig, 7 Phrases You’ve Been Misquoting

Sometimes, you don’t need to be a specialist – just someone who’s flexible enough to weave between disciplines and bring the strengths of all.

A full stack marketer.

These are marketers who have knowledge and experience of all aspects of marketing, from social media and video to user experience and content. It takes a lot of d
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edication and consistent learning to become one, and it’s often hard to find someone who has that wide of a spread of knowledge.

So, if you’ve ever wanted to brush up your marketing skills, know what the pros and cons of a full stack marketer are, or wondered why you’d bother to hire a non-specialist in the first place, keep reading this post. I’ll cover all of that, plus give a list of helpful resources which can get you started on the track to gaining that knowledge for yourself.

Let’s get started!

What is a full stack marketer?
A full stack marketer is someone with experience and knowledge spanning the entire marketing “stack”. They might specialize in a certain discipline but should be able to understand and work with whatever project they’re assigned to.

Now, it’s important to note that “full stack” doesn’t mean they know everything.

On the contrary, it’s usually a term reserved for those who have some experience with everything relevant to your operations but who isn’t necessarily a master of any of them.

This usually means that they have a basis in:

Social media
Public relations
Data gathering/management (A/B testing, etc)
Landing page optimization
CTA optimization
Growth hacking
Design/user experience
Customer support/success
HTML (mainly for WordPress)
Funnel marketing
Content marketing
Video marketing
Email marketing
Mobile marketing (app store, etc)
Paid marketing (PPC, etc)

Basically, it’s someone who can adapt to whatever the situation calls for without having to learn the basics of an entirely foreign discipline or technique. This tends to result in extremely flexible employees who can jump between projects and teams without too much trouble.

Why should you care?

Full stack marketers are the epitome of “jack of all trades, master of none”.

In smaller teams, this breadth of experience can even result in the marketer performing several roles at once due to the lack of a specialist. There’s little point in hiring a dedicated video marketer if all you need are a few short clips for your knowledge base.

This advantage also belies the main flaw of full stack marketers – breadth of experience doesn’t equate to depth or quality of knowledge. They might know the basics of video marketing but there’s little chance they could run a successful campaign from start to finish.

That’s not to say that a full stack marketer can’t also specialize in a given field, however. In fact, having a base knowledge of everything related to their main field can enhance their operations and inspire them to work better and more harmoniously with other teams in mind.

For example, someone who’s fantastic at copywriting but awful at SEO would need their work to be edited to accommodate a given keyword. A full stack marketer who specializes in copywriting would be able to produce a similar quality of writing but could likely work the keyword and optimization strategy naturally into their work as they go.

It’s largely impossible to say whether full stack marketers have solid pros and cons compared to more specialized workers, as this entirely depends on the project at hand, the team they’re working in, the experience of other team members, and so on.

However, in general, think of them as being better in smaller teams and those which require either a lot of collaboration or flexibility in their employees.

In smaller teams, they can fulfill several roles to a satisfactory level without the need for specialists, and their wide knowledge can allow them to perform almost any marketing tasks available with little extra background knowledge required.

Where do you find them?

Full stack marketers are mostly found in startups due to the nature of their teams. Startups usually consist of small teams who fulfill may roles, as they are much smaller while having to perform many of the same operations.

This naturally encourages teams to diversify their skills in order to effectively keep up the pace. Working at a startup can be brutal but it’s hardly dull with new projects and tasks being assigned every time the team grows.

Take my own experience, for example. While I’m hardly a “full stack” marketer, I started this job with nothing but a degree in History and a basic understanding of what WordPress was. I’ve got a long way to go, but in the three years since I’ve gained knowledge and experience with (among other things):

Process management and documentation
User design and experience
Funnel marketing
Video marketing (to a lesser degree)
Customer success and support
Data management
business process automation

If, on the other hand, I’d joined an older company with a larger team, I would have probably been focusing more on core content marketing than learning these other useful elements.

Tips for becoming a full stack marketer
Never stop learning

You’ve got a lot of ground to cover if you want to become a full stack marketer, and it’s fair to say that it can feel overwhelming at times. However, there’s an easy way to make sure that you’re always making progress.

Never stop learning.

Whether you’re reading a book about something you’ve never heard of before, checking out a new (to you) blog’s most popular posts or browsing through a podcast’s library, there will always be something you can do to learn more.

Even if it’s not directly related to a type of marketing, general business knowledge can serve you well in applying what you know in the myriad of situations full stack marketers can find themselves in.

Free courses are a godsend
Who doesn’t love free courses?

They’re a fantastic resource for increasing your knowledge and experience with the various techniques and sub-sections of marketing and a vital part of becoming a full stack marketer. The key is knowing where to go to get the best education.

Let’s be realistic; you mostly get what you pay for. There are some great free courses out there for those on a budget (and I’ll make some recommendations below) but most paid courses will give you a more comprehensive look at the subject the course focuses on.

Having said that, here are a few places you can find some fantastic courses to get you started:

14 BPM & Six Sigma Courses You Can Take to Become a Systems Expert – Process Street
26 Free Online Marketing Courses: Learn Digital Marketing! – WordStream
33 Free Online Marketing Classes to Take This Year – HubSpot
The 10 best free graphic design courses online – Creative Bloq
8 Free Online Customer service courses – Reed
User Experience for the Web (WebUX) – Open 2 Study
12 Free Social Media Marketing Courses to Boost Your Skills Now – DreamGrow
Free Online Courses in Branding – Class Central
The Ultimate List of Free Online Classes for Product Managers in 2018 – Kimberly Berls

Do everything you can

Have the chance to go to a conference? Do it.

See a tool that might be useful and has a free trial? Try it.

Don’t know what the best format for your blog posts is? Test it.

Part of being a full stack marketer is having the experience to back up your knowledge, and the best way to get experience is to get stuck in and do everything you have the opportunity to.

Trying new tools can highlight useful strategies, if not give you examples to reference in breakdown posts. Conferences let you learn from leading figures directly and can show you what to prepare for in terms of future developments. Continuous improvement through testing is just plain common sense.

That’s not to say that everything you do has to be work-related, though. Visit locations you’ve never been to before, try out that hobby you’ve always been interested in, and generally try to do new things.

The new experiences are great for coming up with unique ideas, and they’re vital in your efforts to stay motivated and maintain a work-life balance. Speaking of which….

Don’t burn out

I get it; you want to learn it all and there’s almost too much to get through. Why wouldn’t you push yourself as hard as possible to learn what you can and get benefits as soon as possible?

Simple; you’ll crash and burn out.

The damage burning out does is far more significant than any benefits from trying to cram in as much as physically possible. You’ll not only lose motivation to carry on learning but it’ll likely affect your regular output at the same time.

Instead of improving as a marketer, you’ll slow down and find it hard to keep up even your regular workload.

For that reason, don’t overwhelm yourself with the amount you’re trying to do. Keep a book or two on the back burner to pick up when you’re not doing anything. Listen to podcasts when you’re driving or cooking. Attend a conference if you’ve got nothing else on but don’t break a leg trying to make it fit with your plans.

Above all, give yourself time to relax and do things that aren’t work-or-marketing-related.

Trust me, no amount of short-term gain is worth the risk of burning out and needing however many weeks of reduced productivity to recover. Not only will it reflect badly on you in terms of your work, but you’ll probably only feel even guiltier for needing that recovery time than if you had taken the learning process slowly.

Use knowledge and examples from non-traditional sources

While not vital to becoming a full stack marketer, I’ve found that using knowledge, experience, and examples from things outside of your discipline (or even outside of marketing in general) can be a great way to get new insight and make a topic more interesting.

Realistically, there will be at least a few topics you’ll need to learn about which won’t be interesting to you. It’ll be a slog to get through the information. However, if you can find an angle or example from the topic which interests you it can serve as a great way to break through the initial reluctance to getting started.

Take my own work here, for example.

We write about anything and everything process-related, which includes a huge number of general business practices and optimization techniques, not all of which are exactly light Sunday reading. From business process automation and client onboarding to to-do list templates and team building activities, we’ll cover it all.

Not all of it is interesting to me at a base level, and having to learn and write about new topics every week can be extremely challenging on the motivational front. So, I find ways to make it interesting.

Little’s law isn’t exactly a party conversation but I got stuck in by discovering how it was used to optimize the production of stealth bombers. Call to action examples are mostly all the same (you can only say “they used contrasting colors” so many times) but I mixed it up by going to my local supermarket and finding physical examples to tie into the subject.

You’re not confined to use the same examples or learning routes as everyone else, so find your own way to make the topics interesting.

Resources for the journey
While I’ve already given a few examples above, I thought I’d list some resources to help you get started on your way to becoming a full stack marketer. These are a mixture of blogs, podcasts, courses, books, and other items which will help you brush up your skills and break into new topics.

Most of these resources speak for themselves (and this post is already pretty chunky) so I won’t go into detail with each example. I will, however, say what type of resource each item is and separate them into rough categories to help you out.

I’ll also be covering only the core marketing disciplines – these resources are a fantastic basis to use to become a full stack marketer, but you’ll also have to take some initiative and go further with some techniques which require a more hands-on approach. For example, you’ll need to gain customer support experience yourself.

Let’s get started on building that knowledge library!


Grammarly – spellcheck on steroids, and it’s completely free
Hemingway Editor – a no-nonsense app that cuts the fat out of your writing
The Blogger’s Guide to Telling Stories That Win Hearts and Minds by Alex Limberg – a great summary of why storytelling is important and what to do
How To Write Well: 10 Essential Self-Editing Tips by C. S. Lakin


ProBlogger – a fantastic blog with tips and techniques for new and experienced bloggers alike, focusing particularly on making money through blogging
Copyblogger – another great blog for bloggers, they also run a program where you can become a certified content marketer, thus proving your worth in that discipline
WordPress – the standard platform for most blogs, and one that you’ll inevitably need to be familiar with
Introduction to HTML by Codecademy – an introductory course to a language all bloggers and marketers should be able to understand (if only at a basic level)


Typeform – a fantastic tool for gathering information from your audience through customizable forms
Social Mention – use this tool to see what people are saying about a topic on social media
BuzzSumo – a great way to check what current content is popular on a given topic or by/on a certain site
How We Research: A Look Inside the Buffer Blog Process by Belle Beth Cooper – a great place to start if you’re not sure how to research your blog posts

Social media

Facebook Audience Insights – use this to get extra information on audience behavior if you’re using Facebook
Social Media Examiner – one of the best social media blogs in the world, full of useful tips, strategies, and knowledge for social media marketers
Get Started: Social Media Guide for Small Business by Brenda Barron – a series of posts that does exactly what it says in the title; provide a crash course in social media marketing for the uninitiated

Data gathering/management (A/B testing, etc)

Airtable – the tool we here at Process Street use to create intelligent spreadsheets which store almost all of our data in interlinked records, making it more powerful than traditional spreadsheets
Process Street – the perfect way to create processes which are performed more than once to make sure they’re performed correctly, consistently, and efficiently every single time
Visual Website Optimizer (VWO) – an all-in-one suite for optimizing your website
Effective A/B Testing by Ben Tilly – a guide to A/B testing
AB Testing checklist by Process Street – a step-by-step checklist to guide you through the A/B testing process


Google Analytics – if you want to have any idea how well your site is performing, you’ll need to learn how to use Google Analytics
Google Analytics Academy – learn how to use Google Analytics from the team that brought you it
Ahrefs – a great tool for analyzing potential keywords, the strength of your competitors’ SEO, and how to improve your own efforts
Buzzsumo – use this to discover trending or popular content related to a site or topic

Optimization tips

15 Landing Page Best Practices to Boost Conversion Rates by Ben Mulholland
24 Call to Action Examples in Detail: How to Inspire Action by Ben Mulholland
I Analyzed the Copy on 87 SaaS Startup Landing Pages — Here’s What I Found – by Ben Brandall

Content marketing

Copyblogger – a great resource for content marketing tips and techniques
The Advanced Content Marketing Guide by Neil Patel and Kathryn Aragon – exactly what it says on the tin
9 Essential Marketing Tips from the Father of Advertising by Ben Mulholland – key marketing and advertising tips from David Ogilvy; the father of advertising
The 31 Best Marketing Books to Understand and Reach Your Customers by Adam Henshall – it never hurts to have a list of great books on the go to help you learn more

Email marketing

How to Find Email Addresses with 92% Accuracy – 9 Email Lookup Tools Tested by Ben Mulholland – when email marketing you need to have a tool which reliably gives you the correct address for your target, so check out this post to see how 9 top tools measure up
Email Workflows: Best Practices and Examples that Turn Leads into Sales by Josh Brown – learn how to turn email leads into sales with these existing best practices
The Complete Email Marketing Guide for Beginners by Campaign Monitor – a great place to start if you’re not sure where to begin with learning about email marketing

Remember; a jack of all trades is a master of none
Whether you’re thinking of becoming a full stack marketer or you’re looking to hire one, remember that there’s probably going to be a trade-off for having such wide knowledge. This usually comes in the form of not being as strong as a specialist in their given field.

That’s why startups tend to love full stack marketers – they can adapt to the myriad of roles a smaller team needs to cover while not needing the specialist knowledge because they’re still mostly starting out.

The solution is to have a best-of-both-worlds approach.

Full stack knowledge is useful but only if all of that knowledge will be used. If they’re largely going to be focusing on, say, content marketing, it makes more sense to have a specialist in that field who can then learn the basics of other disciplines and techniques as needed.

If you’re a full stack marketer yourself, consider choosing a sub-section or two which you enjoy or find interesting and doing a deep dive into their techniques. Aim to specialize in those fields while maintaining your knowledge of the other disciplines – it’ll serve you well in selling your abilities and flexibility.

What do you think to full stack marketing? Is it better to specialize or go for both? Let me know in the comments below!

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Finding the right job that will give you both money and satisfaction is very hard. There are numerous factors to consider, financial needs, your aptitudes, your skills, your qualifications, educational background, and your geographical locations. For anyone who wants to work in any country in Asia, here are the ten hottest careers that you might find interest in.

1. Systems Manager

An average systems manager can earn at least $5,000 monthly. This position will make you responsible to manage a vital foundation of any company venturing its oper
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ations on new technologies and automated systems. Despite the technical nature of this career, strong supervisory and leadership skills are very essential to effectively communicate with other staff in the company and to be able to transform the complex language of systems operations into a comprehensible form.

2. Editor

An impeccable grammar and an outstanding command of the publication's language are very essential to be an editor. This is one of the most challenging jobs because you have to deal with tight deadlines and ensuring that the quality of the articles is superb. Usually, an editor starts as journalists and then promoted after gaining enough experience. Editors determine the path of the publication, assigning beats to reporters, editing, proofreading and managing the entire operation of the whole publication. Qualifications will usually be a background in English, Mandarin, Malay, Japanese or the language of your publication. An average editor can make $6,000 monthly.

3. Business Management Consultant

The field of management consultancy has boomed in the recent years. It provides advisory services to companies and business firms. Usually, a management consultant assigns various projects depending on their client needs such as planning for a new product, marketing, expansion and other business ventures. However, jumping into this field is never easy. Consultancy firms only hire the best graduates from the respectable universities usually with an MBA. Professionals in this field usually can make $7,000 monthly.

4. Law Profession

Careers in this field such as barristers, solicitors, judges, and paralegal are required with high analytical skills and persuasive communication capabilities. Lawyers can expect to earn $7000 + monthly.

5. Research and Development Team Leader

Many international companies base their Research and Development Centers in Asia such as Singapore, China and Japan. RD Team Leaders are mainly tasked to manage the whole process involving new products or innovations. They can also join government funded centers or universities and can make $6,500 monthly.

6. Trader/Broker

The Asian Economy is a very lucrative place for traders and brokers. They can work as part of a bank or a brokerage that operates in major countries in Asia. Their salary however depends on how much money they make for their clients and the good days can bear in large money in commissions and bonuses. Average salary is $7,000.

7. Advertising Director

With leading international advertising and marketing firms that are based in Asia, there are numerous career opportunities in the creative industry. The advertising director oversees the entire creative production of creating an advertising campaign or shows. Average salary is $8,500

8. Medical Doctors

Medical doctors are highly in demand in top hospitals in Asia. However, the path in becoming a doctor and employed in an Asian country is very long but you can make anywhere from $9,000 to $12,000 monthly.

9. Airline Industry

With the affordable price of airline fares, almost anyone can travel via airlines. There is a current great demand for pilots, air traffic controllers, and flight instructors. The salary for a pilot is very high ranging from $10,000 to $20,000 monthly

10. Investment Manager

Investment Managers manages investors and are entrusted to manage fund shared by small investors. They can also create plans and investment strategies to meet the interest of the clients. The pay is very high ranging from $12,000 to $15,000