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Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email.

Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program.

The infographic has some great information on why you should do email marketing in the first place, ways to think about it
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, tactics for getting the best possible results and finally, in what areas you can test your theories to optimize every campaign you send.

The first thing you should do, according to the MageMail infographic, is start with strategy. Then, consider some ways to encourage people to sign up for your list. Ultimately, it comes down to consistently delivering valuable, high quality content and adding value for your customers.

Personalization is also helpful, according to the data, as it increases conversion rates by 10%. Also be sure to set up triggered or automated campaigns, which have significantly higher open, click, and transaction rates than business-as-usual emails.

Finally, figure out a strategy for list hygiene. Some ways you can do this are by removing incorrect email addresses, and reengaging or removing inactive subscribers. For example, if someone hasn’t opened an email from you in 6 months, you might try sending a specific “we miss you!” campaign to rope them back in. If they still don’t engage, it’s a good practice to remove them from your main subscriber list.

Ultimately, once you learn how to segment and personalize your emails properly, every one you send becomes an opportunity to:

LISTEN – by paying attention to your open and click-through rates,

BE RELEVANT – by acknowledging your recipient’s profiles and interests

ENGAGE – by talking to them in the most valuable way possible.

For the full scoop on what to consider for your email campaigns, check out the infographic below.

The post The Email Marketing Cheat Sheet (Complete with Stats and Action Items) appeared first on Revinate.

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Go back to couponing basics with this easy back-to-school deal at CVS. This week, select Bic stationery products are on sale. Use manufacturer coupons from the 8/5 Smart Source insert to save even more. Here are a couple deals we found for pencils and pens:

Bic Xtra-Fun Pencils for $1.50:

Buy 2 Bic Xtra-Fun Pencils, 8 ct $2.00 each, when you buy 2, sale price through 8/11

Use one $1.00/2 – Bic Xtra-Fun Pencil Product from SS 8/5

Final Price: $1.50 each, when you buy 2

Bic Atlantis Ball Pens for $1.99

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Buy 1 Bic Atlantis Ball Pen, 4 ct $2.99, sale price through 8/11

Use one $1.00/1 – Bic Atlantis Ball Pen Product from SS 8/5

Final Price: $1.99

The post Bic Pens & Pencils, as Low as $1.50 at CVS! appeared first on The Krazy Coupon Lady.

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Wondering why your content is not gaining traction? Here are some common issues which can impede your reach.

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Apple is making a huge change to the way you search for products in its online store.

The Cupertino, Calif.-based company just released an update to its Apple Store app on iOS that adds voice search. Now, you only need to tap the microphone icon in the search bar and say the keywords out loud to search the entire store for the product you're looking for.

SEE ALSO: Hey Apple, here's how to show the world you love books with iOS 12

The new voice search feature appears in the latest app update (version 5.1), and brings o
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ver the redesigned search bar that first appeared in the  App Store and iTunes Store. Following the redesign, trending topics will now appear with a 'Try Searching' heading.  Read more...
More about Apple, Ios, App, Apple Store, and TechRead more:
Save big on pricey vitamins at CVS. This week, Osteo Bi-Flex vitamins are part of a buy one get one free promotion. Combine manufacturer coupons with a store coupon printing for select shoppers from the CVS Extracare Coupon Center. Pay $8.15 per bottle, and save over $21.00 on the regular price.

Buy 2 Osteo Bi-Flex Advanced Triple Action Joint Supplements, 28 ct $29.29, regular price

Buy One Get One Free through 8/11

Use $3.00/$15.00 – Vitamin Purchase, CVS Extracare Coupon Center Week of 8/5

And use one $5.00/1
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– Any Osteo Bi-Flex, 28 ct or larger, CVS Digital Manufacturer Coupon

And use one $5.00/1 – Osteo Bi-Flex product 28 ct or larger, limit 1 (

Final Price: $8.15 each, when you buy 2

Or, pay $9.65 each without the store coupon:

Buy 2 Osteo Bi-Flex Advanced Triple Action Joint Supplements, 28 ct $29.29, regular price

Buy One Get One Free through 8/11

Use one $5.00/1 – Any Osteo Bi-Flex, 28 ct or larger, CVS Digital Manufacturer Coupon

And use one $5.00/1 – Osteo Bi-Flex product 28 ct or larger, limit 1 (

Final Price: $9.65 each, when you buy 2

The post Osteo Bi-Flex Vitamins, Only $8.15 at CVS! appeared first on The Krazy Coupon Lady.

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When it comes to launching a new digital marketing campaign, there’s a lot to consider. You need to align your campaign across teams and make sure each platform (and team member) is ready to do its job.

Are your current digital marketing campaigns telling a complete story? Are they bringing clarity or vision? Are your campaigns clearly defined in your content marketing strategy?

These questions can be tough to answer. For a lot of digital marketers, creating a campaign that is thorough
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, complete, and cohesive can sometimes turn out to be scattered, vague, and cursory.

As you create new campaigns, you need to make sure your email strategy is as robust as possible. It shouldn’t be an afterthought, as email generates $44 for each dollar spent. Additionally, you are 6x more likely to get a click-through from an email campaign than you are from a tweet.

To help you take your next digital marketing campaign over the finish line, here are five ways to use email in your next digital marketing campaign.

1. Standardize design across channels
Perhaps the most important piece of a digital marketing campaign (alongside messaging) is to standardize the design of your content. It’s vital to create a complete and comprehensive vision for the campaign.

People are going to view your content on desktop, on mobile, in email, on social, and on your website. These combinations create a wide variety of experiences that must be consistent. Losing consistency could weaken the effect of your campaign.

Need an example of how this is done? Schoolhouse ran a content marketing campaign about their founder. You can see the cohesion between design on their website, email, and social media.




Before launching your next digital campaign, think about all the channels on which you’ll want to push content and place them in a list. Then have your designers create assets for every channel before even beginning to publish content, so you’re sure you have all the right designs in the right places.

2. Build a cohesive message
Similar to design, your campaigns need to have a cohesive message. According to Saas Entrepreneur Myk Pono: “Consistent messages are more likely to become memorable. Consistency improves message effectiveness, that’s why advertising works — it consistently repeats a simple message over and over again.”

Looking above at the Schoolhouse example, they center the communication around their announcement: “Schoolhouse turns 15.” This message is extremely clear as you view this digital marketing campaign across various platforms. After centering the message, they expand based on the channel.

Schoolhouse uses consistent language with words like “milestone” and the phrase “celebrate everything that brought us here.” They weave consistent messages likes these into their various channels when appropriate, being fully realized in the final content piece.

Write down the core message you’re trying to deliver in your digital campaign. Boil it down to one phrase. Then create various bullet points for the other points you want to make, and place those in priority of importance. Now you should have a range of messages you can use, all with different lengths, so you can pick and choose based on the appropriate platforms.

3. Introduce a story with email
A great tactic is to use email as an introduction to the story of your content or product.

You can provide a snippet from your digital campaign messaging, hitting on the most enticing points. This will inspire your customers to click through, where they can find more context and convert to the action you’re calling them to.

The below email from Trello is a great example. They launched a content marketing campaign centered around new templates for their product, and a quick snippet: “Wondering how others are using Trello? Check out this brand new gallery of Trello templates for any project.”


Creating a story with their copy, Trello opens a question in the reader’s mind that must be answered.

Consider your campaign’s messaging from the second section above. Isolate the part of your messaging that is the most enticing. What opens the biggest question in your reader’s mind? What is going to pique their interest enough to click through to your primary content? Try using email to get your subscriber engaged with the more central parts of your digital campaign.

4. Tell a story with email
Another tactic within email storytelling is to give it all away (or almost all of it) in a single email. A lot of email viewers don’t expect to see an entire story when they’re opening up an email. Usually, it’s a lot of scrolling, little clicking, and even less reading. However, changing the pace with some hearty text can create interest in the piece.
While you don’t want to give away the entire story in a single email, you can definitely give away a handful of paragraphs. Here’s an example of telling almost the entire story from InDesign.


Write out the entirety of your digital marketing story. The background, the problem, the solution, the value proposition—everything. Now trim that down to just the essence, and limit to a handful of paragraphs. Make sure the place your audience is headed after they click through your CTA keeps them enticed while you tell the more complete story from a new perspective.

5. Highlight unique and interactive content marketing media in email
What’s meant by “unique” may be different depending on your content marketing strategy or industry, but unique still remains separate from just good ol’ text. To name a few types of unique content: videos, quizzes, games, polls, and GIFs.
Using an interactive piece as part of a bigger digital marketing campaign, you can entice viewership by posting these elements in emails. Since interactive content can boost click-through rates upwards of 26%, it’s a great idea to use these types of media to get readers to click through, where you can present a more complete view of your campaign.

Brainstorm interactive content that supports your digital marketing campaign. Come up with as many pieces as you can. Now think about what your subscriber’s experience will be like as they click on this piece in an email and actually interact with it on your website or landing page.

Wrap up
Email can serve as a powerful tool to make sure your next digital marketing campaign is a success. Bringing a cohesive design and messaging to your content marketing campaign, you can use email as the bridge for your subscribers to experience the story your campaign is telling.

Want to stay in the know and see more insights about email for content marketers? See all 13 in our latest infographic.

The post 5 Ways to Use Email in Your Next Digital Marketing Campaign appeared first on Campaign Monitor.

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After a bonkers runoff election, Brian Kemp defeated Casey Cagle in Georgia’s Republican race for governor, setting the stage for a general election that will likely be one of the most politically polarizing state races in years.

November’s race will pit Kemp against Stacey Abrams, a progressive democrat who is the first black woman to win a major party nomination for governor. Abrams is a former deputy mayor of Atlanta, state House minority leader, and romantic thriller nove
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list from Mississippi who defied Atlanta’s monied black political establishment and ran a campaign based on upending Democratic conventional wisdom. Rather than targeting disaffected Republicans in more rural areas of the state, Abrams is betting on a strategy of registering and turning out new voters—specifically, immigrants and people of color. And so far, that strategy is paying off: Abrams handily beat Stacey Evans in the Democratic primary, generating a slew of national headlines in the process.

The Republican primary and runoff were mostly a series of tests to see who could better appeal to Trump voters. Shortly after the Parkland massacre, when Delta airlines announced it would no longer honor certain discounts for NRA members, Cagle, the lieutenant governor, led an effort to retaliate by stripping the airline—which also happens to be Georgia’s largest private employer—of a multi-million dollar tax break. It was risky political move on Cagle’s part and threatened to turn the state’s business community against him, but it was one that appealed to the pro-gun GOP base.

Kemp, who is currently Georgia’s secretary of state, was once considered a relative long shot in the race. He ran hard to Cagle’s right, airing a series of viral ads in which he touted his arsenal of firearms and even threatened to use his truck to abduct undocumented immigrants and transport them back to their countries of origin. He described himself as a “politically incorrect conservative” and appealed to worries among primary voters that despite what Cagle said on the campaign trail, he couldn’t be trusted to uphold traditional conservative values.

Those worries were amplified after a series of damaging secretly recorded audio files were leaked to the press appearing to show that Cagle’s true views didn’t quite line up with his stated positions on issues like gun rights. Most notably, a recording surfaced in which Cagle admitted to backing a controversial education bill because of “politics” and said that supporting it prevented a rival from getting millions of dollars in support.

Trump weighed in last week, backing Kemp via Twitter.

Brian Kemp is running for Governor of the great state of Georgia. The Primary is on Tuesday. Brian is tough on crime, strong on the border and illegal immigration. He loves our Military and our Vets and protects our Second Amendment. I give him my full and total endorsement.

— Donald J. Trump (@realDonaldTrump) July 18, 2018

In the end, Kemp won overwhelming—a dramatic statement from Republican primary voters and a clear sign that in Georgia, the most extreme politics of the Trump era are on a collision course with the Resistance.

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The variety of financial tools and services available today has multiplied dramatically from a generation ago. On both the personal front and in the business sector there has been a dramatic increase in the number of products available, the methods by which they are delivered and the services they require.

The internet is a perfect system for laying out preliminary information in the financial services industry, where product options can get complicated fairly quickly. Businesses of all sizes that are engaged in some portion of this indu
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stry are finding that a website makes good business sense.

An enormous amount of financially related business is still done at the local level. Mortgages, auto and home loans and insurance policies are still usually secured from a local agent. The small businessman engaged in providing such products need only think about the amount of time he or she spends on the phone explaining the basics of their services to realize how much time a website could save them.

When a customer calls about auto insurance, think about the ability to refer the caller to your website to learn about the required minimum coverage, about the relationship of the vehicle's value, about the relationship of personal injury coverage to health insurance.

Think about having a website that explains the four or five home mortgage options that are available, about how they are affected by down payment, credit history and loan amount. Consider the enormous number of variables available in health insurance for both individuals and families, and envision a chart on your own website that explains how those policies work.

That's only a start on the types of benefits a website can provide to a small businessman or regional company in the financial services business. Your website can provide explanations, charts, even video clips explaining:

* Retirement planning

* Medicare insurance options

* Home loans, including specialties such as tenants-in kind

* Real estate history and trends in your area

* Auto insurance, including the effects of driving records and assigned risk

* Investments - mutual funds or annuities, Stocks or CDs,

* Estate planning

* Health insurance - a new policy, or COBRA,

These are a few examples plucked from a vast array of financial services that are out there today. Your website can become your reference library, your consulting tool, and your business partner when it comes to educating your clients. Websites provide multidimensional explanations of material in a far more effective fashion than brochures. No matter how glossy, stacks of paper that use terms only half understood are intimidating to people.

Your website can have an entire dictionary section, so that potential customers can learn terminology at their leisure, rather than ask embarrassing questions. And of course, the fewer questions they have when they pay a call on you, the less time is consumed in moving towards a potential sale.

Use the graphics capability of a website to maximize the attractive nature of your particular company. Take advantage of a personalized business website to explain why your services are better, unique, priced more reasonably, performed more thoroughly. With any complex financial product, you'll need to explain how your selection of products can meet an entire range of consumer needs. Your website can do that for you.

Financial products can be presented online just as attractively as real estate is today. For every financial product, there is a personal benefit that can be reinforced with images. For products with multiple options and complex purchasing decisions, a website provides a consumer with an invaluable tool that is available 24/7. Your potential customer won't be sitting across from you, concerned that there's been a question missed or an issue not fully understood. A website is like an office staff to a financial services professional: there's no better business for harnessing the efficiency of the new technology.